Your Brand’s Blind Spot: It’s Time to Open Your Eyes
In today’s fast-moving digital world, brands are upgrading websites, refreshing logos, and racing to innovate.
But there’s a major risk hiding in plain sight: in inaccessible design.
If your brand isn’t built to include everyone, you’re already leaving people behind — and soon, you could be leaving money and opportunities behind too.
Why Accessibility is Now a Business Imperative
Across Europe and the UK, there’s a major shift happening:
- Governments are updating procurement requirements.
- Consumers are demanding inclusion.
- Regulations (like the European Accessibility Act) are quietly becoming mandatory business practices by mid-2025.
Translation:
Ignoring accessibility today could cost you contracts, customers, and credibility tomorrow.
What Does Accessible Branding Actually Mean?
It’s much bigger than adding alt text to your Instagram posts.
True accessible branding includes:
- High Colour Contrast:
Your designs are easy to read for everyone — including those with low vision. - Dyslexia-Friendly, Screen Reader-Compatible Fonts:
Typography that doesn’t leave anyone behind. - Logo Designs That Work Without Colour Alone:
Logos that communicate even in black-and-white or grayscale. - Inclusive Visual Language:
Imagery and layouts that are clear, friendly, and culturally sensitive. - Alt Text for Key Visual Assets:(Yes, this still matters on social media, websites, and documents.)
Your Recipe to Build an Accessible Brand
Step 1: Audit Your Current Branding Assets
Check your logos, social templates, reports, ads, and website graphics. Is everything easy to read, easy to understand, and inclusive?
Step 2: Improve Colour Contrast and Typography
Use tools like WebAIM’s Contrast Checker. Choose fonts that are simple, clean, and don’t rely on decorative flourishes.
Step 3: Redesign Your Logo If Needed
Ensure your brandmark isn’t dependent on colour differences alone to be understood.
Step 4: Train Your Content and Design Teams
Make sure everyone creating assets understands accessibility basics.
Step 5: Work with Accessibility-First Branding Specialists
Partner with experts (like Design53 ) who can rebuild your identity on a solid, inclusive foundation.
Quick Tip to Remember
When in doubt, ask yourself:
Can someone with vision loss, dyslexia, colour blindness, or other differences experience my brand fully and equally?
If the answer is no — it’s time to redesign with inclusion in mind.
Build a Brand That’s Seen — and Loved — by Everyone
At Design53, we don’t just create beautiful brands.
We craft accessible identities that are strategic, scalable, and ready for the next era of business.